We we’re brought into the loop by Stink Studios in order to produce the 3D characterisation of Alek, a giffgaff member that challenged the aforementioned phone company to produce a more accessible advert.

We sculpted, re-meshed, rigged, and shaded Alek’s character with the ability to use British Sign Language (BSL). Working very closely with Manchester Deaf Centre we then animated by studying high frame rate footage supplied by said centre.

Full credits and video viewable here: Ads of the World