Pottermore Launch owls

by Louis January 11, 2013

Produced under Capture.

3D Design and Animation: Louis Du Mont
Producer: Jon Reidy

While working under Capture, we were approached by Pirata) and Adam&EveDDB to create a set of CG animated owls for the launch campaign of Pottermore, a new creation by JK Rowling.

The owls were everywhere on the week of the launch; YouTube, Time Square, Guardian, ABC News, ITV (Day Break) and many other news outlets around the world.

We worked with Atomhawk, the illustrators behind Pottermore, to ensure a level of consistancy between the CG animated owls used during the launch campaign, and the illustrated static owls used later on in the final site.

We worked hand-in-hand with the folks at Pirata in order to make sure the final assets worked perfectly across all platforms and channels; online banners, websites, YouTube takeovers and even a Time Square execution.