Formation Collective

The Flu

The Flu

Brand: GlaxoSmithKline (GSK)
Client: Big Pink

Director: Louis du Mont
Producer: Jon Reidy
Animator: Ben Austin
Creative: Javier Martin

We worked with Big Pink and GSK to create a selection of animations for a global flu awareness campaign. The Flu Monsters represent the four most common strains of influenza.

Each animated scene was vignette (modules) based, to give local markets the ability to pick and choose the which points they wished to highlight in their particular regions.

We worked closely with Big Pink’s creative team. Their vision was very clear from the start; they were able to supply character designs and storyboards.

As well as the different animations, we also created 3D prints of the Monsters, and high-res stills for print.

CONTENT: ANIMATIONS, STILLS, 3D PRINTS.

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