O2 – January Dog Race

Brand:

O2

Client:

VCCP

Producer:

Jon Reidy

Lead 3D Artist:

Louis du Mont

3D Artist:

Javier Martin

3D Artist:

Mark Jillings



We worked closely with the team at VCCP to produce a set of animated CG dogs for the Jan 2014 Dog Race campaign.

We took a multitude of reference shots of the dogs used in TV and Print campaigns, to match the body shape, patterning and other characteristics as closely as possible.

As well as the little pooches being used online, they were also used for in-store retail and outdoor digital displays.

You can see the related TVC
 here:

Making of page to follow shortly…


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