Formation Collective

Take on Blake

Take On Blake

Brand: Kia Motors(US)
Client: Unit9, David&Goliath(US)

Creative Lead: Louis Du Mont
Producer: Jon Reidy
Creative: Javier Martin

We were asked by Unit9 to help with a 3D basketball game they were creating for Kia. The game was to be created in Unity3D and then exported to Flash to be used within Facebook. The premise of the game is an online dunk contest, against NBA star Blake Griffin. Running concurrently with a set of TVCs airing in the states.

Our task was to create the animated characters and environmental elements for the game. We were asked to re-create CG versions of Blake aged 8, 12, 17 and 23.

Motion capture was used for all of the character animations. In order to capture all the different dunks, we employed the skills of professional basketball player Tayo Ogedengbe from the London Lions.

In order to streamline the workflow, we were able to test assets within Unity, before delivery to the dev team. We worked hand-in-hand with Unit9 to make sure our assets were as finely tuned and streamlined as possible.

CONTENT: 3D ENVIRONMENT, ANIMATED CHARACTERS.