Formation Collective

Dog Race

Dog Race

Brand: O2
Client: VCCP

Creative Lead: Louis Du Mont
Producer: Jon Reidy
Creative: Javier Martin
Creative: Mark Jillings

We worked closely with the team at VCCP to produce a set of animated CG dogs for the campaign.

We took a multitude of reference shots of the dogs used in TV and Print campaigns, to match the body shape, patterning and other characteristics as closely as possible.

As well as the little pooches being used online, they were also used for in-store retail and outdoor digital displays.

You can see the related TVC here.

CONTENT:  ANIMATED CHARACTERS.