Creative Director: Louis Du Mont
Producer: Jon Reidy
Lead Creative: Javier Martin
Junior Creative: Mark Jillings
MCCGLC approached us with a very exciting project they were doing for Intel. The idea involved a multi-screen video cube made up of 51 large LCD screens. Users would enter the video room and be fully immersed from both a visual and an audio sense. How could we resist?
We were asked to create a set of animated scenes to help promote a collection of different Intel related products, and their sophisticated connectivity within the home.
The timings and delivery specs were quite challenging from the start. As you can imagine, the level of detail and resolution of each animated scene had to be immense.