Brand: Camden Create Festival
Producer: Jon Reidy
Directors: Louis Du Mont, Javier Martin, Neil Copland, Rob Ward and Chris Lloyd
The annual Camden Create Festival launched this summer. We were invited by RKCRYR to get involved and create a set of five 10 seconds idents for various promotional activities. This was a great excuse to call upon some of our favourite animation directors, and invite them to get involved.
The directors were asked to come up with their own concept, in their own style. The only caveat being that each animation had to transition from and to a locked Camden Create Festival logo.
These idents were used on large screens across the event, and across most of the online promotion and wrap up films.